UBIQhttp://www.ubiqlife.com/
NAVIGATION:
Is it easy to navigate or difficult?
It was pretty easy, but on certain pages they didn’t have the home button which I think is key for how I navigate through a space, but most of the links were along the side bar. I guess I liked flipping though products on the home page.
What visual clues are given to tell you how to interact?
On the homepage there were pictures that when you scrolled over they lit up, so it made we want to click on them. Also the side bar had that same effect applied. In addition, quite a few elements reacted by moving in some way, so it made me want to know what was going on.
Does the designer use a metaphor to get you to move through the website?
I know understand the metaphor idea really, but if I had to guess on the provided guidelines I would say it’s more organizational based.
What kind of metaphor are used?
1. Organizational metaphors = organized by type, kind, ect.
2. Functional metaphors = performs a “real world” function (in Photoshop you can
figuratively “cut” and “paste”)
3. Visual metaphor = common graphic elements familiar to most – the traditional
“play,” “fast forward,” and “rewind” buttons found on CD player.
INFORMATION ARCHITECTURE:
Does the information in the site make sense?
For the most part it does. On the homepage if the main image gets changed to some of the other pictures in the viewer I would be a little confused on what the site was about because it says apparel / footwear at the top so it makes me think that’s what the site is about and if you have a picture highlighting a logo or image not related to footwear or apparel I would get confused. Also, I wish this site would have said upfront it was a men’s clothing store because that would be nice to know.
Can you access the content you want easily?
Yeah its has the main points highlighted, except there are to links to account on the homepage and only one works, which I think is weird and something that should be fixed immediately because this site is for buying clothing.
How is the content organized? (by location, alphabet, timeline, category, ect.?)
Its more in a category format, you click the headline and in goes into that cadegory.
Is there visual and content hierarchy that allows you to easily understand and access the information presented to you?
Yes, I can get to want I want easily.
USABILITY
Is this site easy to use?
For the most part, they have a lot of repeat links throughout the site - as in three links on one page to the same page (the homepage has 3 links to the account page, only one works though). Also if you click contact, there are two side bars on the left and right of each side and they have close to the same information. So they could get rid of one and make another longer.
How do the two above concepts, (navigation and information architecture) work in terms of making the site usable or not? So the metaphors make sense with the content?
If its organizational based, which I believe this is – the navigation should be organized and easy to use, which is it.
Overall, does the site sustain your interest and engagement?
For a little while, I can’t buy anything here for myself so it doesn’t make me want to look for anything. If I was shopping for something for my brother this might be a good place to get some ideas or even buy something.
MEANING-MAKING:
In what was is the designer creating meaning in this site?
It has an About page, so it lets you know what the company is about. I wish they would have said more on the homepage, like how it’s a men’s clothing site. Also, it looks like they feature artists, I would like to know more about the artists.
Are they using metaphor?
Just the organizational.
Is there a narrative story or event that unfold over time?
Not really, it just shows you what they sell, but you can go into the blog and read about what their up to, so their story could unfold in there.
Is this narrative linear, non-linear, or multi-linear?
I would say non-linear.
REFLECTION OF THE USER:
Is there a reflection of you, as the user, on this site? Does it change according to your specific visit? Do you receive mouse feedback? Text feedback? Does the site store any choices you have made? Are you engaged enough in the site to linger and explore?
It isn’t a reflection of me I would say. I am engaged to look at some neat men’s clothing ideas though.
TRANSPARENCY OF DESIGN:
Does the design of the site lead you to pay more attention to the content or to the design itself? Does the design feel transparent or “natural,: leading you to focus on the content and forget the design completely or is attention called more to the design itself?
I think it’s a good mix of both because they show some design showcase on the homepage, but other pages like the clothing focus on the product.
Does the transparency or lack of transparency of the design make sense with what the site is intending to do?
Yeah I think it does.




