PROJECT DETAILS
Date: October 19th, 2008
Prepared by: Karissa Bristow
Project name: Vertigo Title Sequence
Design Lead: Karissa Bristow
Hand-off to Production: (10/15/08) Product Release: (11/??/08)
PROJECT CONCEPT
The purpose of this project is to create a title sequence for my movie Vertigo using After Effects that is one minute long. The title sequence needs to qualities or themes from the movie to create an overall mood to set the tone of the movie.
OBJECTIVES
The object of this title sequence is to set the tone for the movie so the viewer knows what they are getting themselves into. I would like to fear, anticipation, and mystery to be the main theme.
AUDIENCE
The audience would be a wide variety of people, mainly those interested in classic movies and thrillers, so age varies for that.
PERCEPTION/TONE
I would like to focus on a darker serious tone of the film which is fear. Also I would like to portray the feelings of vertigo, which are a dizzying sensation of tilting within stable surroundings. This also ties to the fear that the main character has which is acrophobia (fear of heights). I would like to focus in on sharp graphics.
COMMUNICATION STRATEGY
I was thinking along the lines of using stairs and line as the main element in this because they are a key role in the film and they can portray feelings of dizziness and a loss of balance. I am still in the process of trying to think of something not so obvious, but it definitely would get the job done.
COMPETITIVE LANDSCAPE
Alfred Hitchcock’s Classics all deal with the same kind of feeling…
Psycho
The Birds
Rear Window
Rebecca
SINGLE-MINDED MESSAGE
Anxiety
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1 comment:
I like your idea! You could use one of those intense condensed fonts that have really thick and thin contrasting lines to give a sense of dizziness as well. What colors are you thinking of using? Black and white? Also think about spicing up the beginning of the creative brief to get the clients interest in your project. the ideas at the end are good but the beginning is a little repetitive.
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